2011年10月5日星期三

Steven Paul Jobs, 1955-2011

Steven P. Jobs, the Apple Inc. chairman and co-founder who pioneered the personal computer industry and changed the way people think about technology, died Wednesday at the age of 56.

His family, in a statement released by Apple, said Mr. Jobs "died peacefully today surrounded by his family...We know many of you will mourn with us, and we ask that you respect our privacy during our time of grief."

The company didn't specify the cause of his death. Mr. Jobs had battled pancreatic cancer and several years ago received a liver transplant. In August, Mr. Jobs stepped down as CEO, handing the reins to Tim Cook.

"Apple has lost a visionary and creative genius, and the world has lost an amazing human being," Mr. Cook said in a letter to employees. "We will honor his memory by dedicating ourselves to continuing the work he loved so much."
During his more than three decade-long career, Mr. Jobs transformed Silicon Valley as he helped turn the once sleepy expanse of fruit orchards into the technology industry's innovation center. In addition to laying the groundwork for the high-tech industry alongside other pioneers like Microsoft Corp. co-founder Bill Gates and Oracle Corp. founder Larry Ellison, Mr. Jobs proved the appeal of well-designed products over the sheer power of technology itself and shifted the way consumers interact with technology in an increasingly digital world.
"The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come," Mr. Gates said in a statement Wednesday.

The most productive chapter in Mr. Jobs's career occurred near the end of his life, when a nearly unbroken string of successful products like the iPod, iPhone and iPad changed the PC, electronics and digital media industries. The way he marketed and sold those products through savvy advertising campaigns and its retail stores, in the meanwhile, helped turn the company into a pop culture icon.

At the beginning of that phase, Mr. Jobs once described his philosophy as trying to make products that were at "the intersection of art and technology." In doing so, he turned Apple into the world's most valuable company with a market value of $350 billion.

After exhibiting significant weight loss in mid-2008, Mr. Jobs took a nearly six month medical leave of absence in 2009, during which he received a liver transplant. He took another medical leave of absence in mid-January without explanation before stepping down as chief executive.

Mr. Jobs is survived by his wife, Laurene, and four children.
Although his achievements in technology alone were immense, Mr. Jobs played an equally groundbreaking role in entertainment. He turned Apple into the largest retailer of music and helped popularize computer-animated films as the financier and CEO of Pixar Animation Studios, which he later sold to Walt Disney Co. He was a key figure in changing the way people used the Internet and how they consumed music, TV shows, movies, books, disrupting industries in the process.

"Despite all he accomplished, it feels like he was just getting started," Disney CEO Robert Iger said in a statement Wednesday.

Mr. Jobs also pulled off one of the most remarkable comebacks in modern business history, returning to Apple after an 11-year absence during which he was largely written off as a has-been and then reviving the then-struggling company by introducing products such as the iMac all-in-one computer, iPod music player and iTunes digital music store.

The company produces $65.2 billion a year in revenue compared with $7.1 billion in its business year ending September 1997. Apple has become one of the world's premier designers of consumer-electronics devices, dropping the "computer" in its name in January 2007 to underscore its expansion beyond PCs.
Although Mr. Jobs officially handed over the reins of the company to Mr. Cook, his long-time deputy, in August, his death nevertheless raises a high-stakes question for Apple of how the company—which has been in the vanguard of technological creativity for most of the past decade—will sustain its success without his vision and guidance. Other icons of American capitalism, including Walt Disney, Wal-Mart Stores Inc. and International Business Machines Corp., experienced some transitional woes but eventually managed to thrive after their charismatic founders passed on.

But few companies of that stature have shown such an acute dependence on their founder, or lost the founder at the peak of his career. Several years after Mr. Jobs was fired from Apple in 1985, the company began a steady decline that saw it drift to the margins of the computer industry. That slide was reversed only after Mr. Jobs returned to Apple in 1997.

Mr. Jobs also leaves behind innumerable tales about his mercurial management style, such as his habit of calling employees or their ideas "dumb" when he didn't like something. He was even more combative against foes like Microsoft Corp., Google Inc., and Amazon.com Inc. When Adobe Systems Inc. waged a campaign against Apple for not supporting Adobe's Flash video format on its iPhones and iPads in April 2010, Mr. Jobs wrote a 1,600 word essay about why the software was outdated and inadequate for mobile devices.

The CEO maintained uncompromising standards about the company's hardware and software, demanding "insanely great" aesthetics and ease of use from the moment a consumer walked into one of Apple's stylish stores. His attention to the smallest details in the development and design process were instrumental in shaping some of the most distinctive features of Apple's products, while his meticulously planned onstage demonstrations helped fuel excitement that was unmatched by his peers.

At event after event to introduce new products, Mr. Jobs often puckishly proclaimed "There is one more thing" before revealing the most significant news at the very end of a speech. He enforced strict secrecy among Apple employees, a strategy that he believed heightened anticipation for upcoming Apple products.

Mr. Jobs, the adopted son of a family in Palo Alto, Calif., was born on Feb. 24, 1955. A college dropout, he established his reputation early on as a tech innovator when at 21 years old, he and friend Steve Wozniak founded Apple Computer Inc. in the Jobs family garage in 1976. Mr. Jobs chose the name, in part, because he was a Beatles fan and admired the group's Apple records label, according to the book "Apple: The Inside Story of Intrigue, Egomania, and Business Blunders" by Wall Street Journal reporter Jim Carlton.

The pair came out with the Apple II in 1977, a groundbreaking computer that was relatively affordable and designed for the mass market consumer rather than for hobbyists. The product went on to become one of the first commercially successful personal computers, making the company $117 million in annual sales by the time of Apple's initial public offering in 1980. The IPO instantly made Mr. Jobs a multimillionaire.

Not all of Mr. Jobs's early ideas paid off. Apple's Apple III and Lisa computers that debuted in 1980 and 1983 were flops. But the distinctive all-in-one Macintosh--foreshadowed in a ground-breaking TV ad inspired by George Orwell's novel "1984" that famously only aired once -- would set the standard for the design of modern computer operating systems, in which users point and click on icons with a mouse rather than typing in commands.

Even then, Mr. Jobs was a stickler about design details. Bruce Tognazzini, a former user-interface expert at Apple who joined the company in 1978, once said that Mr. Jobs was adamant than the keyboard not include "up", "down," "right" and "left" keys that allow users to move the cursor around their computer screens.

Mr. Jobs's pursuit for aesthetic beauty sometimes bordered on the extreme. George Crow, an Apple engineer in the 1980s and again from 1998 to 2005, recalls how Mr. Jobs wanted to make even the inside of computers beautiful. On the original Macintosh PC, Mr. Crow says Mr. Jobs wanted the internal wiring to be in the colors of Apple's early rainbow logo. Mr. Crow says he eventually convinced Mr. Jobs it was an unnecessary expense.

Many ideas in the Macintosh came from a visit in 1979 to Xerox Corp.'s Palo Alto Research, where Mr. Jobs saw a machine called the Xerox Alto that had a crude graphical user interface and a mouse. The episode underscored his recurring role as a refiner and popularizer of existing inventions.

"Picasso had a saying, 'Good artists copy. Great artists steal,'" Mr. Jobs said in a PBS documentary on the computer industry from the mid-1990s. "I've been shameless about stealing great ideas."

Even in his appearance, Mr. Jobs seemed to cultivate an image more like that of an artist than a corporate executive. In public, he rarely deviated from an outfit consisting of Levis jeans, a black mock turtleneck and New Balance running shoes.

As Apple expanded, Mr. Jobs decided to bring in a more experienced manager to lead the company. He recruited John Sculley from Pepsi Co. to be Apple CEO in 1983, famously overcoming Mr. Sculley's initial reluctance by asking the executive if he just wanted to sell "sugar water to kids" or help change the world.

After Apple fell into a subsequent slump, a leadership struggle led its board's decision to back Mr. Sculley and fire Mr. Jobs two years later at the age of 30. "What can I say – I hired the wrong guy," Mr. Jobs brooded in the same PBS documentary. "He destroyed everything I had spent ten years working for."

Mr. Jobs then created NeXT Inc., a closely watched startup that in 1988 introduced a distinctive black desktop computer with advanced software that was initially targeted at the academic computing market. But the machine was hobbled by its exorbitant price tag and some key design decisions, including its use of an optical disk drive and a Motorola Inc. microprocessor at a time when Intel Corp. chips and floppy drives had become the norm.

NeXT eventually stopped selling hardware and failed to make money as a software company. But its operating system would become a foundation for OS X, the software backbone of today's Macs, after Apple purchased NeXT for $400 million in December 1996.

In 1986, using part of his fortune from Apple, Mr. Jobs paid filmmaker George Lucas $10 million to acquire the computer graphics division of Lucasfilm Ltd. The company he formed out of those assets, Pixar Animation Studios, first sold hardware, then software, and later turned to feature films. Pixar went on to create a string of computer-animated hits, from "Toy Story" to 2008's "Wall-E." Mr. Jobs sold Pixar to Disney in January 2006 in a $7.4 billion deal that gave him a Disney board seat and made him the entertainment company's largest shareholder.

Meanwhile, Apple began foundering. Computers using Intel chips and Microsoft software grew to dominate the market, a trend that accelerated after Microsoft's Windows emulated many elements of the Mac's visual interface.

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